Nowadays having a business social media account is almost a must-do thing if you want your brand to grow and to increase the engagement between your company and your potential clients. But this entails much more than just creating a Facebook or Instagram account with your brand logo as an avatar. To make the use of social networks really effective for your company, you need to build a good marketing strategy around them.
For this, you need to create a plan considering: Which social networks would best suit your brand, taking into account the characteristics of your products/services and your target audience? How will your brand talk to that target audience? What kind of content will you have to publish into each of those social networks?
Then you´ll have to do constant monitoring to measure the quantity of views and followers your accounts have, as well as the number of likes, shares and comments your content receives. And, if the results are not the ones you would like to have, then you´ll need to consider making some adjustments to your strategies and content to improve your engagement and eventually turn your followers into customers.
As you can see, this requires a lot of work, patience and creativity. Three important elements that, sometimes, tend to run low due to the lack of time and the pressure of other responsibilities. And that’s precisely one of the main reasons why we, Novas Marketing, exist: to make your business life easier, helping you save your energy for other essential tasks while we take care of managing and advertising your social media accounts.